February 12, 2020 to Present
IKEA HOME FURNISHING
Al-Homaizi Limited
Communication and Interior Design Dept.
Visual Merchandiser/Activity Co-worker
• Handling Self-Serve, Outdoor area, Home Decoration, Rugs area and Showroom’s compact areas.
• Rebuild the As-Is area with the new concept Circular Hub.
• Planning the seasonal campaign for Coordination / Vitality media and execute upon design approval.
• Coordination to all relevant department for the project implementation.
• Voted employee of the month of February 2022 within the co-workers of IKEA Kuwait and sent to Sweden IKEA HQ as ambassador representing IKEA Kuwait.
2010-2019 EliteBrands / Multitrend, a division of Al-Homaizi group
Senior Visual Merchandiser
Stores handled: SPORTS DIRECT, LILLYWHITES, SPORTS BOX, FRANKLIN & MARSHALL , and DESTINATION MATERNITY
Achievements:
• Opened stores at Kuwait, KSA, UAE and delivered task on time. The store size varies from 300m2 up to 1800m2.
• The company has saved cost due to my skills versatility of handling task, one example is product photography.
1998-2005 M H Alshaya Co. W.L.L. State of Kuwait Visual Merchandising Supervisor
• Following visual merchandising standards of host brands, implementing window displays and assisting VM manager in lying out store.
• Working closely with VM manager to ensure that all relevant standards of window display and in store guidelines are implemented.
• Overseeing and checking all the visual equipment and ensuring it is utilized and stored correctly.
• Assisting VM manager in planning and organizing promotions and major brand events.
• Supervising all the supplier’s VM and ensuring all the cosmetics promotion and launching within Debenhams store are in high standard and on time.
• Al Shaya’s badge awardees “ABOVE AND BEYOND THE CALL OF DUTY” consistently 2 times in a row to received the highest employee badge. This was company’s internal HR campaign for delivering exceptional and excellent job.
Brands handled – DEBENHAMS DEPT.STORE, TOMMY HILFIGER, TOPSHOP, DOROTHY PERKINS, PRINCIPLES, LAURA ASHLEY, EVANS and OLTRE.
Skills / Experience Profile
• Decoration in-store visual, window display conceptualization and props execution, design and artwork.
• Graphic conceptualization and designing basic knowledge of using Illustrator for Newspaper, Magazine Ads, and Marketing / promotional materials.
• Experienced in opening lots of newly constructed fashion stores.
• Discuss with suppliers regarding VM designs, allocate space for them and schedule the displays according to calendar of events.
• Research on materials available in the region, source quality and cost effective providers to meet the requirements in a timely and effective manner.
• Participate in the promotion campaigns and spearhead the visual display as per the guidelines and time frame provided as well ensuring the displays are removed at the end of the promotional activities.
• From the year 2010 to 2018, I opened 30 new stores from sports and fashion brands. Handling the visual merchandising aspects of every brand like Nike , Adidas , Asics , Puma seasonal display materials allocation per country/location and product merchandising integrity of every brand. • Conception of creative visual merchandising ideas if the brand does not have visual concept and props materials.
• Dealing with the contractor for the materials placement of in-store layout details of the new showroom.
• Set up personal Online store for future personal business endeavor.
Education
University : Polytechnic University of the Philippines, Graduated 1993-1997
Bachelor of Science in Advertising and Public Relations
Interests:
Interior home decoration and design, outdoor hiking. Competitive cycling. Product designing. Practical carpentry. Cooking, and Product photography.
Personal Information
Country of Birth: Philippines
Date of birth: February 10, 1975
